I just listened to an interview with Alex the other day, and they asked him about his Epiphone sig. I was surprised (or maybe not, really), to hear that he was just as involved with the development of this guitar as he was with the Gibson version back in 2011. Probably more so... He even wrote and filmed all the ads and promotional material
himself! One thing about the guys in Rush; they hardly ever put their name on a product, but when they do, it's something they had a hand in developing themselves, and they're 100% behind it.
For another example; Geddy initially wouldn't let Tech 21 make a pedal version of his signature pre-amp, because he doesn't use pedals on stage and he couldn't endorse a product that he doesn't use. I think it took them over a year to convince him to let them make the YYZ pedal (and the DI version), with the argument that not everybody can afford or
needs the full rack-mount version. I'm glad he changed his mind, because I could barely afford the pedal!
