For how long has Sweetwater been pitching used gear as "DiStressed"?
Posted: Mon Sep 19, 2022 6:10 am
That's DisTressed. Get it right, capital "D," capital "T," italic text.
I'm familiar with the financial meaning of distressed. In that context a distressed sale is a transaction that involving the sale of an underlying asset valued below its intrinsic value.
But were talking guitars here, and I don't believe that Sweetwater is using the term in this manner.
I came across this term DiStressed in a listing for a Kramer Pacer Classic. At first I thought they meant relicd by the factory, though this appears not to be the case. From the reduced price I'm thinking this is just a used guitar with a fancy stylized name attached to it.
The DiStressed instrument is $303.20.
The same model without that label attached is $379.00.
Clearly, DisTressed does not add value.
I've bought demo models from Sweetwater before, including a Gibson Les Paul Standard and a Marshall Super Lead head, so I'm in no way averse to the idea of used gear. Sweetwater demo models are a great way to get a substantial discount vs new.
What I'm specifically wondering is whether Sweetwater considers demo, floor model, and DisTressed equivalent and interchangeable terms?
Does Sweetwater sell DisTressed amps?
Does Sweetwater's DisTressed mean the same thing as Kurt's "Neck is stable," meaning, a used guitar with some visible signs of wear, but that is otherwise fully functional?
Is DisTressed a bit of verbal legerdemain being used by Sweetwater that's meant to tacitly imply that an instrument so designated is sorta/kinda like a relicd guitar, without actually saying that word? From a marketing standpoint DisTressed sounds better than "used and in fair condition."
This query is probably best addressed to my Sweetwater rep, but seeing it's 6:10 AM I'm left throwing this question out to other AGF early birds.
https://www.sweetwater.com/store/detail ... KPCRBMCFU1
NEW GUITAR
DiStressed guitar
I'm familiar with the financial meaning of distressed. In that context a distressed sale is a transaction that involving the sale of an underlying asset valued below its intrinsic value.
But were talking guitars here, and I don't believe that Sweetwater is using the term in this manner.
I came across this term DiStressed in a listing for a Kramer Pacer Classic. At first I thought they meant relicd by the factory, though this appears not to be the case. From the reduced price I'm thinking this is just a used guitar with a fancy stylized name attached to it.
The DiStressed instrument is $303.20.
The same model without that label attached is $379.00.
Clearly, DisTressed does not add value.
I've bought demo models from Sweetwater before, including a Gibson Les Paul Standard and a Marshall Super Lead head, so I'm in no way averse to the idea of used gear. Sweetwater demo models are a great way to get a substantial discount vs new.
What I'm specifically wondering is whether Sweetwater considers demo, floor model, and DisTressed equivalent and interchangeable terms?
Does Sweetwater sell DisTressed amps?
Does Sweetwater's DisTressed mean the same thing as Kurt's "Neck is stable," meaning, a used guitar with some visible signs of wear, but that is otherwise fully functional?
Is DisTressed a bit of verbal legerdemain being used by Sweetwater that's meant to tacitly imply that an instrument so designated is sorta/kinda like a relicd guitar, without actually saying that word? From a marketing standpoint DisTressed sounds better than "used and in fair condition."
This query is probably best addressed to my Sweetwater rep, but seeing it's 6:10 AM I'm left throwing this question out to other AGF early birds.
https://www.sweetwater.com/store/detail ... KPCRBMCFU1
NEW GUITAR
DiStressed guitar