Saein/Shine, Unsung: what happened to them? When did they shut down?
Posted: Sat Jun 06, 2020 4:21 pm
Hi,
Having 3 guitars made by Saein (A 6 strings Brice bass, a Douglas Si-13 and an Agile AL-2000), I was surprised to find out that the plant shut down a few years ago. Un-sung also disappeared. I was really surprised because they also had factories in China. Looks like a big chunk of Korea's guitars brands was wiped down. Samick and Cort are still around.
Do anyone knows more about what happened there? They were bought up, bankrupt? South Korean won is stable since 2009. Currency fluctuation doesn't seem to be the cause of it.
I know Rondo discontinued many models because of this. He's probably selling the Agile brand because it's getting harder and harder to compete with Thomann without these manufacturers. Big factories in China probably ask for more volume than what Kurt's able to sell.
Having 3 guitars made by Saein (A 6 strings Brice bass, a Douglas Si-13 and an Agile AL-2000), I was surprised to find out that the plant shut down a few years ago. Un-sung also disappeared. I was really surprised because they also had factories in China. Looks like a big chunk of Korea's guitars brands was wiped down. Samick and Cort are still around.
Do anyone knows more about what happened there? They were bought up, bankrupt? South Korean won is stable since 2009. Currency fluctuation doesn't seem to be the cause of it.
I know Rondo discontinued many models because of this. He's probably selling the Agile brand because it's getting harder and harder to compete with Thomann without these manufacturers. Big factories in China probably ask for more volume than what Kurt's able to sell.